top of page
RECREAFIKA
FOR WILD GEGROND, I DESIGNED A PLAYFUL, STRONG AND ACCESSIBLE VISUAL IDENTITY. WILD GEGROND'S MISSION IS TO CONNECT PEOPLE OF ALL AGES WITH THEMSELVES, WITH EACH OTHER AND WITH NATURE. TOGETHER WITH INSPIRING PARTNER - HOOP IT OUT - I WORK ON THESE UNIQUE EXPERIENCES.
WE CHOSE VIBRANT COLORS THAT ENCOURAGE PLAY, BUT SIMULTANEOUSLY EVOKE A SENSE OF STABILITY AND GROUNDING. THE ILLUSTRATIVE ELEMENTS ARE ORGANIC AND ROUND, BASED ON THE SYMBOLISM OF THE CIRCLE. A FORM THAT STANDS FOR LIFE, CYCLES AND CONNECTION. FOR THE TYPOGRAPHY, WE CONSCIOUSLY CHOOSE MY RECREA FONT. THIS TYPEFACE COMBINES POWER WITH FUN, JUST AS WILD GEGROND ITSELF DOES.
bottom of page